Introduction
Policy, Planning, And Evaluation In Fundraising
The overall aim of this course is to provide a systemic examination of the thinking and preparation that is required before an organization can engage in successful fundraising.
Any nonprofit that intends to fundraise needs to be clear about what fundraising means to their organization and how they will handle the process, and they need to convey this thinking to all their stakeholders. In short, they need to develop a fundraising policy. This will act as the foundation on which to plan a fundraising strategy.
Fundraising is a serious business that demands a tremendous amount of forward planning. This planning cannot take place in a vacuum and must be part of the general organizational strategy, which should involve everyone connected with the organization. This type of strategic thinking will almost certainly involve change, which needs careful handling if everyone is to buy in.
A fundraising strategy is also part of an attempt by the organization to improve present performance; to provide a case for support from donors; and to prove effectiveness to all its stakeholders. This will require the organization to examine its current effectiveness before planning for the future.
What programs is it currently providing?
What people does it have to perform all the tasks this requires?
What organizational structures does it have in place to support its activities?
What resources are at its disposal?
Where would it like to go in the future?
What people, structures and resources will it need to do that?
An essential part of this planning process is to pre-determine how progress will be evaluated. What yardsticks will be used to measure success and effectiveness?
What evaluation methods will be employed?
This course in not being offeredin the 2005 winter season, we hope to offer it in the fall.
This course is being instructed by Boyd McBride, National Director for SOS Children's Villages Canada, a charity for orphaned and abandoned children . You too can help with by sponsoring a child.
The overall aim of this course is to provide a systemic examination of the thinking and preparation that is required before an organization can engage in successful fundraising.
Any nonprofit that intends to fundraise needs to be clear about what fundraising means to their organization and how they will handle the process, and they need to convey this thinking to all their stakeholders. In short, they need to develop a fundraising policy. This will act as the foundation on which to plan a fundraising strategy.
Fundraising is a serious business that demands a tremendous amount of forward planning. This planning cannot take place in a vacuum and must be part of the general organizational strategy, which should involve everyone connected with the organization. This type of strategic thinking will almost certainly involve change, which needs careful handling if everyone is to buy in.
A fundraising strategy is also part of an attempt by the organization to improve present performance; to provide a case for support from donors; and to prove effectiveness to all its stakeholders. This will require the organization to examine its current effectiveness before planning for the future.
What programs is it currently providing?
What people does it have to perform all the tasks this requires?
What organizational structures does it have in place to support its activities?
What resources are at its disposal?
Where would it like to go in the future?
What people, structures and resources will it need to do that?
An essential part of this planning process is to pre-determine how progress will be evaluated. What yardsticks will be used to measure success and effectiveness?
What evaluation methods will be employed?
This course in not being offeredin the 2005 winter season, we hope to offer it in the fall.
This course is being instructed by Boyd McBride, National Director for SOS Children's Villages Canada, a charity for orphaned and abandoned children . You too can help with by sponsoring a child.
posted by Dan at 12:10 PM
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